The Tourism Ninja

The Tourism Ninja

The Tourism Ninja will be your strategic partner, guiding you towards your business goals through strategy development, delivery, product enhancement and effective sales and marketing approaches.

Services

The Tourism Ninja can deliver:

International Market Strategy

  • Market prioritisation
  • Distribution strategy
  • Trade engagement
  • Market entry plans

Experience & Product Development

  • Export-ready product refinement
  • Packaging and pricing
  • Story and positioning
  • Sustainable design

Growth & Funding

  • Grant strategy and applications
  • Partnership development
  • Long-term growth planning

What are your business needs?

  • More customers
  • Better yields
  • Market diversification
  • High-spending international visitors
  • Off-peak business
  • More direct business
  • Sales from third party and distribution partners

The Tourism Ninja can maximise your business success through straightforward, applicable strategies and actions.

What other clients have said

I was privileged to work with Tania on Destination Gippsland’s Stargazing Gippsland project, in my role as Industry Development Manager for Destination Gippsland. Tania is meticulous in her research and delivery, and went above and beyond to deliver the industry development program for the project. Tania’s ability to relate to the topic and those she worked with was a delight. Her collaborative approach and communication style ensured the project achieved the desired goals. I have no hesitation in recommending Tania.

– Janine Hayes, Industry Development Manager, Destination Gippsland

Tania successfully developed and delivered seven wine tourism workshops throughout regional Victoria. Tania was fantastic to work with throughout the process. Her professionalism and dedication to the job resulted in outstanding content and successful workshops. I would highly recommend her to anyone needing a Tourism Ninja to take their business to the next level.

– Richard Howden, Project Manager, Wine Victoria

Tania has provided invaluable support for Wildlife Wonders throughout the project’s development. Marketing an innovative new tourism attraction before, during, and in the wake of a global pandemic poses a number of extraordinary challenges but Tan has developed and delivered a strategy which is directly actionable and brings measurable results. Her knowledge, networks and practical, agile approach has enabled us to adapt and adjust marketing activities, develop trade relationships and implement systems which will be critical for our success.

– Lizzie Corke OAM, CEO Conservation Ecology Centre / Wildlife Wonders

Tania was engaged by Sydney Melbourne Touring to develop our Strategic Plan in 2019.  She did a fantastic job of consulting with our stakeholders, visiting the product and distilling complex issues and opportunities quickly and concisely.  Her work meant that we owned the strategy and were motivated to implement it straight away. I would highly recommend the Tourism Ninja for similar strategic pieces of work for destinations anywhere.

– Terry Robinson, CEO Destination Gippsland / Chair, Sydney Melbourne Touring

The Tourism Ninja

Tania Jacobs

  • 30 years in tourism
  • Deep understanding of international distribution and trade
  • Proven results across regions and businesses
  • Practical, no-fluff execution

Tania has worked within the tourism industry for over 25 and has considerable expertise in generating demand within both domestic and international markets, as well as upskilling industry to maintain strong product offerings.

Her skills include strategic thinking, performance management, strategy, brand and campaign management, delivery and evaluation, expertise in marketing to domestic and international audiences, statistical analysis and trend identification.